- 21Feb
IMPORTANT: Google & Yahoo New Email Requirements
In October 2023, Google and Yahoo announced new requirements for bulk senders, or, as Google defines, anyone who sends more…
24May6 Elements to Create Compelling Offers
How do you get prospects to say “yes” to your offers? When an offer is exclusive, scarce, or in high…
0 comments Read more18May10 Ways to Optimize Landing Pages
One of the most important elements of lead generation is the landing page. In fact, according to MarketingSherpa’s research, landing…
0 comments Read more16FebCan you trust your email metrics?
More and more, marketers are not trusting their email performance stats. From instantaneous click metrics to mismatched data between your…
0 comments Read more16FebOptimize Your Communications Messaging
Effective messaging taps into a person’s emotions – making a connection. This connection drives their behavior to make a purchase….
0 comments Read more20Aug16 Ways to Increase Conversion Rates
Did you know that only 22% of companies are satisfied with their conversion rates? While conversion rate optimization is a…
0 comments Read more21Jul8 Key Trends & Insights for Direct Mail in 2021
The economy, civil unrest, political strife, and the ongoing pandemic has changed so much about our lives this past year,…
0 comments Read more17JunApple Mail Privacy Protection – An Important Update for Email Marketers
Privacy has become a big issue in recent years. Apple just announced this month Mail Privacy Protection for their Mail…
0 comments Read more04MayInteractive Direct Mail Tactics You May Not Have Tried
These interactive direct mail ideas help you connect with consumers, across multiple channels, to generate higher engagement and response. Informed…
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