Well-designed email campaigns get measurable results and our clients find their email marketing programs are often a solid channel for success. With over 4 billion email accounts in use worldwide and the potential for excellent returns, investing in a robust email marketing plan as part of your customer acquisition marketing mix is smart.
Digital Marketing Is Only Getting Better
Digital technology continues to improve and encompasses multidisciplinary approaches that companies use to acquire new customers and communicate with existing customers. An effective digital marketing program helps to ensure your brand gets recognized in all the right ways.
Our experienced marketing team stays abreast of the latest trends and technologies to reveal key growth areas with the potential to provide excellent returns. Whether you are starting fresh and need a new website developed or want to improve an existing site, we have optimization solutions to increase traffic and build your brand recognition. Since your website serves as your company’s digital foundation, if it is done right, more prospects can be reached, and conversion opportunities maximized.
Retargeting keeps your brand in the prospects peripheral vision and top of mind. These gentle ad reminders can prompt the lost prospect to return to your site and convert often at a higher rate, and many times with an increased average order value. Retargeting is also a good media to try on renewals.
GRI worked with a major NY publisher, retargeting prospects that had abandoned their subscription page. To re-engage them, banner ads with a new offer were displayed on other sites the prospects visited. The results were outstanding, increasing conversion rates by over 217% and a 350% ROI!
E-Commerce shop owners can use retargeting to re-engage with people who have abandoned or dropped shopping carts. Offering a discount or a special offer via this ad type can convert these potentially reluctant buyers into paying customers.
Using live chat for lead generation, customer support, and keeping your customers informed is a good multi-purpose tool your business can utilize. Live chat can produce more than a 40% increase in overall website conversion rates, according to a 2020 study done by Forrester. That is pretty significant when you consider that on average, only about 2% of website visitors become leads.
Social Media Platforms Are the Place to Be
In an age when people are relying on the Internet more than ever before for news, entertainment, connecting with friends and family, and doing research, having a robust social media presence as part of your customer acquisition plan helps to connect you with these engaged users and build relationships.
Audience demographics and personas are taken into consideration when choosing the right social networks to reach and build your community. Well planned posts, content, and ads increase brand visibility.
Content Marketing and Inbound Marketing Strengthens Your Brand Position
Customized content and inbound marketing strategies help warm up prospects to your brand and strengthen your online visibility. First-time visitors or people who are initially becoming familiar with your brand typically need to be educated on your product or service before making a buying decision.