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17Nov
8 Email Metrics that Matter
We know today that 52% of marketers plan to increase spending on email marketing and 68% believe email is core…
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17Nov
Successful Integrated Direct and Digital Campaigns
Integrated Marketing strategy plays an important role in delivering the right brand message, to the right prospect, at the right…
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17Nov
Why Direct Mail Customers Spend More Online
The longstanding channel of direct mail is still the foundation for marketing campaigns and it compliments digital efforts as a…
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17Nov
BtoB Lead Gen Tips and Tactics
Generating leads is the biggest challenge that BtoB marketers are facing today. These BtoB lead gen tips will help you…
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17Nov
6 Fascinating Email Marketing Insights
Eye-tracking studies have been around for some time and offer fascinating insights into how readers view emails and web pages….
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