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24May
6 Elements to Create Compelling Offers
How do you get prospects to say “yes” to your offers? When an offer is exclusive, scarce, or in high…
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18May
10 Ways to Optimize Landing Pages
One of the most important elements of lead generation is the landing page. In fact, according to MarketingSherpa’s research, landing…
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16Feb
Can you trust your email metrics?
More and more, marketers are not trusting their email performance stats. From instantaneous click metrics to mismatched data between your…
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16Feb
Optimize Your Communications Messaging
Effective messaging taps into a person’s emotions – making a connection. This connection drives their behavior to make a purchase….
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20Aug
16 Ways to Increase Conversion Rates
Did you know that only 22% of companies are satisfied with their conversion rates? While conversion rate optimization is a…
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