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21Feb
IMPORTANT: Google & Yahoo New Email Requirements
In October 2023, Google and Yahoo announced new requirements for bulk senders, or, as Google defines, anyone who sends more…
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16Feb
Can you trust your email metrics?
More and more, marketers are not trusting their email performance stats. From instantaneous click metrics to mismatched data between your…
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06May
A Key Tactic to Increase Your Email Marketing Open Rates by 8.7%
Opens is one important email metric to look at but clicks, unsubscribes and abuse complaints are equally important. …
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17Nov
8 Email Metrics that Matter
We know today that 52% of marketers plan to increase spending on email marketing and 68% believe email is core…
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