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17Nov
A New Interactive Experience with Mail
Real Mail Notification is a relatively new digital process that is in the pilot stages at the Postal Service. It…
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17Nov
25 Creative Tips to Improve Marketing ROI
Overall sales and market share can experience solid gains with modifications to your online and offline campaign’s copy and design…
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16Nov
Best Practices: Landing pages
The landing page is the final step in converting a visitor to a lead. It starts with a valuable offer…
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08Mar
The “customer experience” —is it tops on your priority list?
Now more than ever, companies/organizations must place a high priority on gauging their customers’ experience with them. And I mean…
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03Mar
Back to Basics: The Marketing Concept still Rules
Today more than ever, successful marketers will follow the principals found in Theodore Levitt’s “Marketing Concept”. I was introduced to…