Higher Education Fundraising - GRI Marketing Group

Higher Education Fundraising

Higher Education Fundraising It’s your mission. Helping you reach your higher education fundraising goals is our passion. For over 34...

Higher Education Fundraising

It’s your mission. Helping you reach your higher education fundraising goals is our passion. For over 34 years, we’ve been helping organizations of all sizes deliver compelling messaging that aligns with their mission – and yields the desired result.

With declining enrollment, dwindling tax support and increased competition for tuition-paying students, you need a marketing strategy that truly hits the mark. GRI delivers targeted and personalized strategies that are in a class by themselves.

In todays world, you never know when and how your target audience is going to see your message. On their phone, iPad, PC, MAC, mail…viewing an article online and up pops your banner ad…or checking email. That’s why it’s important to have an omni-channel approach that touches all the bases.

At GRI, we provide strategic planning, creative and production services for initiatives that include cold donor efforts, renewal and lapsed donor efforts, creating brand identity, and promoting events.

“We’ve been working with GRI for the past several years. They always meet our deadlines and provide an excellent service.”

— Development Officer
Prince Georges Community College

Our omni-channel approach combines offline and digital channels to maximize our clients’ return on their marketing investment. We have fundraising direct mail experts that have been recognized with national awards.  We know what works…and we know how to use all the bells and whistles including:  personalized address labels, pins, snappacks, dynamic digital printing – and we always ensure you get the lowest possible postage rates.

The digital team at GRI works closely with the offline creatives to ensure messaging and timing is consistent and according to plan. Tactics include email, display, social media and retargeting. We can handle all the creative and media buy, and ensure that all the data flows smoothly through the e-commerce process.  All creative work is optimized for all devices to deliver easy-to-read and respond-to messages.

GRI’s team of fundraising specialists have over 20 years of experience helping organizations such as Save the Children, Paul Neuman’s Hole in the Wall Gang, The Girl Scouts, Johnson & Wales University, Prince Georges Community College and many more reach their fundraising goals.

Our clients turn to us for our ability to provide a complete package of creative, technology, production and service excellence. We look forward to learning about your challenges and goals and to partnering with you on your fundraising initiatives.

Johnson & Wales Integrated Donor Program

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