Inbound Marketing Services
Digital marketing has changed over the last few years. While the standard strategies such as pay-per-click advertising, search engine optimization (SEO), and social media advertising/marketing still works, the competition has gotten tough. You have to have a big budget and an effective strategy to compete.
It’s harder to get ranked at the top of the search engines. Click costs have increased dramatically. With so much platform “noise,” getting attention on social media is difficult. That’s why inbound marketing is one of the best strategies you can use today.
Inbound Marketing
Inbound marketing is a digital marketing strategy that focuses on pulling leads and customers through your media assets. Traditional digital marketing focuses on pushing out your message to your target audience in the form of ads and aggressive marketing strategies. Inbound marketing uses content to grab the attention of your audience, provide value, and build a strong relationship with them over time.
How does inbound marketing work?
An inbound strategy can be broken down into three components:
1. Attract
You want to use relevant and valuable content to draw your target audience. Your content will be created to entertain, educate, and inform. Content can be in the form of articles, blog posts, infographics, videos, podcasts, PDF downloads, and more.
Your content provides value to your audience, making them want to connect with you. It also establishes your authority and credibility. Some companies use content to build brand awareness and get their prospects to form an emotional connection with their brand.
Overall, the goal here is to convert your target audience into leads rather than customers. Once you’ve got their attention, the next step is to connect with them through your company’s channels whether it’s via your email list, blog, or social media accounts.
2. Engage
After you’ve got your prospects into your email list, short message service(SMS) list, blog, and/or social media accounts, you have to engage with them on a regular basis. You have to continue to provide valuable content, inform them of news that’s relevant to them, and even entertain them. The goal here is to slowly turn them from prospects into customers.
This is done by addressing the needs, wants, and pain points (specific problems or needs)of your prospects. You want to position yourself as the brand or company that can provide the solution they seek.
3. Delight
The process doesn’t end once prospects turn into customers. You want to continue to make them happy through various methods. This means continuing to provide valuable content, making sure to provide the best customer experience possible, and rewarding them for their loyalty.
This will result in higher sales volume as well as average purchase orders. But it’s also important to note that when this process is done right, many customers turn into ambassadors that will spread the word about your products/services, promote your business, and contribute to your brand.
Our Approach as an Inbound Marketing Company
As a leading inbound marketing agency, we take an integrated multi-channel approach. We start by really digging deep into your market/industry to figure out what your target customers are looking for and where the opportunities lie. Then, we create content that’s going to grab their attention, deliver value, and get them hooked on your brand.
Our inbound marketing services focus on all the major channels. This includes email marketing, blogging, social media, video, and any other channel that may be relevant to your business. Rather than execute marketing strategies that work separately, we integrate all these channels and make them work in a synergistic way.
We’ve created winning campaigns for many different brands, markets, and industries. The reason why we’ve been able to do this is because our focus has always been on understanding our clients’ target audience on a deep level. We come up with the best strategic angle possible based on our research. Then, we execute the strategy in a cohesive manner and make adaptations using a data-driven approach.
Claim Your Free Consultation Today
If you’re looking for a company that can provide the best inbound marketing services, we’re the perfect choice. We’ve worked with multi-million-dollar brands and have a portfolio of winning campaigns that prove that we deliver. In addition, we emphasize your return on investment (ROI). There’s no point in investing in a digital marketing strategy if you can’t see strong returns.
We use all the state-of-the-art tools for market research, content distribution, social media marketing, campaign analytics, and more. Our clients see a regular stream of high-quality leads and high lifetime customer value metrics, and experience huge brand growth. We can work with your existing strategy and campaigns as well.
Claim your free consultation today by calling (201) 261-3337. We’ll walk you through the process, answer any of your questions, and even run an audit to give you an idea of all the possibilities.