Blog - GRI Marketing Group


7 Ways Automation Streamlines Insurance Marketing Tasks

Insurance CRM software automates and simplifies the entire insurance marketing workflow. With the advancement of technology, automation has become

Is Direct Mail Marketing Part Of Your Channel Strategy?

In this increasingly digital world, you might easily overlook including direct mail marketing in your channel strategy. This may

AI Drives Change for Marketers

Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will

Tactics for Successful B2B Marketing in 2023

In the B2B marketing space, finding the right blend of AI, digital, and traditional tactics are key to driving

6 Elements to Create Compelling Offers

How do you get prospects to say “yes” to your offers? When an offer is exclusive, scarce, or in

10 Ways to Optimize Landing Pages

One of the most important elements of lead generation is the landing page. In fact, according to MarketingSherpa’s research,

Can you trust your email metrics?

More and more, marketers are not trusting their email performance stats. From instantaneous click metrics to mismatched data between

Optimize Your Communications Messaging

Effective messaging taps into a person’s emotions – making a connection. This connection drives their behavior to make a