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Blog
6 Elements to Create Compelling Offers
On May 24, 2022
By
Brian Snider
Online marketing
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How do you get prospects to say “yes” to your offers? When an offer is exclusive, scarce, or in
10 Ways to Optimize Landing Pages
On May 18, 2022
By
Brian Snider
Landing Pages
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One of the most important elements of lead generation is the landing page. In fact, according to MarketingSherpa’s research,
Can you trust your email metrics?
On February 16, 2022
By
Brian Snider
Email Metrics
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More and more, marketers are not trusting their email performance stats. From instantaneous click metrics to mismatched data between
Optimize Your Communications Messaging
On
By
Brian Snider
Marketing Strategy
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Effective messaging taps into a person’s emotions – making a connection. This connection drives their behavior to make a
16 Ways to Increase Conversion Rates
On August 20, 2021
By
Brian Snider
Conversion optimization
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Did you know that only 22% of companies are satisfied with their conversion rates? While conversion rate optimization is
8 Key Trends & Insights for Direct Mail in 2021
On July 21, 2021
By
Brian Snider
Direct Mail
,
Integrated Marketing
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The economy, civil unrest, political strife, and the ongoing pandemic has changed so much about our lives this past
Apple Mail Privacy Protection – An Important Update for Email Marketers
On June 17, 2021
By
Brian Snider
Email Marketing
,
Online marketing
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Privacy has become a big issue in recent years. Apple just announced this month Mail Privacy Protection for their
Interactive Direct Mail Tactics You May Not Have Tried
On May 4, 2021
By
Brian Snider
Direct Mail
,
marketing
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These interactive direct mail ideas help you connect with consumers, across multiple channels, to generate higher engagement and response.
8 Factors that Influence Email Marketing ROI
On April 28, 2021
By
Brian Snider
Email Marketing
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As brands recover from the impact the pandemic has had on their businesses, marketers are looking for less expensive
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Recent Posts
6 Elements to Create Compelling Offers
May 24, 2022
10 Ways to Optimize Landing Pages
May 18, 2022
Can you trust your email metrics?
February 16, 2022