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6 Elements to Create Compelling Offers

How do you get prospects to say “yes” to your offers? When an offer is exclusive, scarce, or in

10 Ways to Optimize Landing Pages

One of the most important elements of lead generation is the landing page. In fact, according to MarketingSherpa’s research,

Can you trust your email metrics?

More and more, marketers are not trusting their email performance stats. From instantaneous click metrics to mismatched data between

Optimize Your Communications Messaging

Effective messaging taps into a person’s emotions – making a connection. This connection drives their behavior to make a

16 Ways to Increase Conversion Rates

Did you know that only 22% of companies are satisfied with their conversion rates? While conversion rate optimization is

8 Key Trends & Insights for Direct Mail in 2021

The economy, civil unrest, political strife, and the ongoing pandemic has changed so much about our lives this past

Apple Mail Privacy Protection – An Important Update for Email Marketers

Privacy has become a big issue in recent years. Apple just announced this month Mail Privacy Protection for their

Interactive Direct Mail Tactics You May Not Have Tried

These interactive direct mail ideas help you connect with consumers, across multiple channels, to generate higher engagement and response.

8 Factors that Influence Email Marketing ROI

As brands recover from the impact the pandemic has had on their businesses, marketers are looking for less expensive